Research shows that the #1 way web surfers get directed to your site is through the top search engines. In fact, less than 25 search engines account for more than 90% of search engine traffic. This is why optimizing your site and submitting it correctly to search engines is an important component to driving traffic to your web site.
Search Engine Submission
Once the Optimization work has been completed, your web site will need to be resubmitted or submitted for the first time to search engines and directories.
A number of Search Engines and Directories now offer expedited listing services. e1Front will prepare and submit your site the right way!
In addition you may choose to pay fees for listings in other directories. e1Front strongly recommends paying for inclusion in the 2 following directories - Yahoo and LookSmart. Yahoo delivers over 64% of search traffic and by submitting to LookSmart you will also be listed in its network that includes AltaVista, AOL, Excite, MSN, Netscape, CNN, Iwon and others.
LookSmart has just converted to a pay per click fee model.
Yahoo : $350 annual fee (review within 7 days)
LookSmart : $200 minimum + ($100 setup fee + $.15 per click)
Pay Per Click Listings
If you're serious about attracting targeted visitors to your Web site immediately, this powerful, inexpensive program is the place to start.
Pay per click listings is exactly what it says. You bid on one or more search terms and pay that bid each time your listing is clicked on. The highest bid for a search term takes the number one spot and the second highest bid takes the second spot, and so on.
e1Front recommends Overture for pay per click listing. What makes Overture appealing for companies is that it sends its top 3 results for any bid term to AltaVista, Yahoo, AOL, c/net, MSN, Lycos. Ask Jeeves, Netscape, Iwon and InfoSpace. This means that if you pay to have the highest ranking on Overture, your listing will also appear in these other search engines, usually as the top listings for the search page.
Overture requires a minimum $50 commitment which will go towards your account. And a minimum of $20 will be billed each month, even if your bid terms don’t produce $20 worth of traffic in a month. However, to avoid this situation, e1Front works with clients to bid on several search terms to ensure money is well spent.
Google requires no monthly commitment but you have to specify your monthly budget.
Search Engine Optimization - Position your Web site for top rankings with Google and other leading search engines. Traffic Blazer's keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!'s Sponsored Search).
Plus, there's the Robots.txt/Robots Meta tag generator to prevent incomplete or unwanted pages from being crawled and indexed by search engine spiders, and multi-URL support to help you manage multiple Web pages from your Traffic Blazer interface.
Web Site Analysis - Traffic Blazer's robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success. NEW! Keyword Analysis now allows you to optimize each of your pages for separate sets of keywords.
You can even use Traffic Blazer to submit your blog to more than 75 blog search engines and directories. And thanks to Quick Submit, you can start submitting your site within minutes of your purchase.
Reporting - No more wondering about results. Traffic Blazer is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet's leading search engines and directories; Alexa®/Google® Rank to assess your page's online performance; Competitor Rank to compare your site's search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®.
Express Email Marketing shows you how to be in-touch the right way. It also provides tools to make sure that you comply 100% with all the new anti-spam laws.
Provides you with an opt-in magnet. This vital tool allows you to provide prospects and customers with a sign-up form to request emails from you. It also provides you with the ability to create and manage special interest groups so that you can target your e-mail campaigns to specific subscribers.
Complies with anti-spam laws by requiring that all subscribers added or imported to your account receive a confirmation e-mail. In addition, an opt-out link is located at the bottom of every campaign mailing, allowing subscribers to opt-out of future mailings. Subscribers who do not respond to the confirmation email or who click the opt-out link are automatically removed from your subscriber list.